Baseline Survey

Campaigns often target large audiences, yet most campaigns will not command sufficient financial and human resources to undertake a population-wide survey. A baseline thus needs ideally to capture data from a statistically representative sample of the target population.

Depending on the structure of your project management team, ideally an external organisation may be brought in to carry out the baseline survey work. This could be a university as they are seen as trusted and independent from the project.

SERGE Resource